The Foundations of a Successful Business

We Will Guide You

Through Creating A Business Plan

Think Forward's Foundation is the basis of every great business. If this is strong then so is what comes from it. With this business plan we take you back to basics, asking what and why you came up with your idea. We look at ways to create easy processes, so you have confidence to take your business to the next level.

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What You Get

A Comprehensive Business Plan

In the Foundation sessions we work through your business structure, if your business concept is complex we will take time to unpack and understand before moving forward.

We will discuss your goals and write down what you want from your business, this could be more time, money or freedom. We ensure that what your trying to achieve matches your business structure.

Business Plan & Structure

Competitive Analysis & Positioning

Company Values & Goal Setting

Ideal Buyer Profile & Customer Persona

Benchmarking & KPI Setup

Roadmap & Implementation Guide

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How Does It Work?

Our Business Plan Process

Our 5 step process to develop the foundations for your business

Discovery

We learn about you, your goals and your business. We take the time to understand your “why” and what you have done thus far

Initial Consultation
We sit down, usually with a coffee, and discuss your business. The more detail we get the better informed our plan will be.
Foundation questionnaire
This the information we need to know, we will be creating a business foundation to build upon, so we need to be able to engineer the right structure
Competition
Who do you think are your competition? Let’s figure out how you compare to them and where you want to position your business

Customers
Who are your customers? We talk to you about your ideal customers and what that looks like in terms of an Ideal Buyer Profile (IBP) and Customer Persona
Goals & Values
Where are you now? And where do you want to be? We will help to define your business and personal goals and match your business values with your brand
Benchmarking
By understanding where you are now, we can determine the right steps to build on your foundation and have something to measure the progress against

Research

We learn about your market, your customers, and how we can position you to take advantage of your knowledge and USP(unique selling proposition)

Analytics & Digital Analysis
We gain access to your google analytics to get an idea of your digital channel performance and understand your customer demographics
Market Research
This the information we need to know, we will be creating a business foundation to build upon, so we need to be able to engineer the right structure

Customer surveys
We will develop customer surveys to ask relevant questions to help improve customer satisfaction and develop strategies to improve repeat purchase. It will also give us an understanding of what’s most important to them
Competitive research
Based on the competitors outlined in the discovery phase we will research and analyse your competition

Planning

We develop a plan to move forward, outlining your goals and pillars to create a strategic framework for your business. We understand the need to make complex issues simple and a strong plan starts and finishes with clarity.

Goals
Once we understand your goals, we can start to form the basis of the strategy with a high-level overview of what will be required to achieve these
Framework
We take the learnings from both Discovery and Research to build your strategic framework
Porters 5 forces
We use porters 5 forces to analyse and outline the potential competition and bargaining power of your customers and suppliers

Business Model Canvas
Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models
Opportunity mapping
We gain an understanding of the opportunities within your specific market. The goal of opportunity mapping is to identify opportunity-rich and opportunity isolated segments within your target market
Solutions
There will potentially be multiple solutions to achieve your goals, we will define 2-3 scenarios and strategies to achieve these

Delivery

You will receive a comprehensive document with your business structure, goals, company values, and how to achieve the milestones set in place.

Business Structure & Planning
An outline of your business structure and, plan to achieve goals and objectives.
Company Values & Goal Setting
Defined values and goals, spread these throughout your organisation, get people on the same page and heading in the same direction
Benchmarking & KPI Setup
Defined metrics of where you are now. Progress is only progress if you can measure it

Competitive Analysis & Positioning
Understanding your competition and how to be competitive is essential in business, we will define your market position and how to outshine your competition
Ideal Buyer Profile & Customer Persona
The right customers are hard to find, by defining the IBP and Persona, we know who we are talking to and what criteria mean they are a perfect fit for your business
Roadmap & Implementation Guide
The road to success is paved in blood, sweat and tears. We make it easy by giving you a roadmap and implementation guide to help you along the way

Implementation

Implementing the strategy is the most important part of the process, if nothing changes, then nothing changes. You will need to execute the tactics to achieve the milestones, to move towards your goals

Get moving
Need help to implement the plan, we are here to get you moving, we have a team of experts ready to help execute on your strategy

Milestones
With all goals, there are milestones to achieve, and objectives to get you there. Move towards your milestones by executing the tactics outlined in the plan

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Who Is It For?

All Businesses Need A Business Plan

This package is for anyone in business that needs the foundations clearly defined and planned. Whether you've been in business 10 years or 10 seconds, every business needs to plan.

We will work with you to understand and determine the values of your business, evaluate benchmarks and key performance indicators and make sure you have an implementation plan to move your business forward.

We strengthen your strengths and work with you to mitigate any potential risks. This incorporates advice around company structure and set up through to supporting the development of your team and creating a marketing plan.

Book YourConsultation

The Foundations of a Successful Business

We Will Guide You

Through Creating A Business Plan

What You Get

A Comprehensive Business Plan

Business Plan & Structure

Competitive Analysis & Positioning

Company Values & Goal Setting

Ideal Buyer Profile & Customer Persona

Benchmarking & KPI Setup

Roadmap & Implementation Guide

How Does It Work?

Our Business Plan Process

01

02

03

04

05

Discovery

Initial Consultation

Foundation questionnaire

Competition

Customers

Goals & Values

Benchmarking

Next Step

Who Is It For?

All Businesses Need A Business Plan